Design guides
Practical guides for getting design right
Short, plain-language guides for business owners who buy, brief or print design work. Each one covers the checks that most often save a reprint or a revision.
- Print
How to prepare artwork for professional printing
Bleed, safe margins, resolution, CMYK and fonts: the checklist that stops a print job coming back cropped, blurry or the wrong colour.
6 min readRead guide - Print
Choosing a flyer size and laying it out so people read it
A4, A5, A6 and DL compared, with practical advice on hierarchy, contact details, QR codes and paper weight for flyers handed out by hand.
5 min readRead guide - Branding
Preparing your logo for print, web and social media
Which logo files you need, what vector and raster mean, and how to test a logo at small sizes before you commit to it.
6 min readRead guide - Hospitality
Designing a restaurant menu that is easy to read and easy to update
Layout, hierarchy, price formatting, dietary labels and printing choices for a menu that works for guests and for the kitchen.
6 min readRead guide - Social media
Keeping your brand consistent across print and social media
A simple one-page brand guide, the image ratios most social platforms use, and a checklist for graphics that look like they come from the same business.
6 min readRead guide